13 Email Marketing Tips to Increase Open Rates

 

13 Email Marketing Tips to Increase Open Rates

To increase your email open rates, it's essential to tailor your subject lines and messages to your audience. Here are 13 email marketing tips to help you get the most out of your email campaigns.

13 Email Marketing Tips to Increase Open Rates 

1 - Deliver one clear message

Delivering one clear message is the key to success with email marketing. Creating a focused and concise message can build relationships with your audience and drive leads through your funnel. 

Here are some tips for creating effective email campaigns: 

1. Keep your messages relevant. Your target audience will appreciate emails that are personal and relevant to their interests. Tailor each email based on what your audience has told you in previous correspondence. 

2. Create compelling content. To keep readers engaged, make sure your emails include images, videos, or other types of rich media content that can capture attention. This will also help you stand out from your competition. 

3. Use call-to-action solid buttons. Don’t neglect the buttons at the bottom of every email!

2 - Make your emails mobile responsive

Keeping your emails mobile and responsive can help you reach a wider audience. Responsive emails let you adjust the layout and fonts to suit different devices and screens better. 

You can also add images and videos to make your content more engaging and interactive. By making your email content mobile responsive, you’ll be able to keep customers engaged in your message longer. 

Check out some of our favorite email marketing tips for making your emails mobile responsive below!

3 - Pique their interest

Start your email marketing campaigns with a catchy subject line. Keep your email content exciting and engaging. 

Use bold, italic, and another formatting to make your text stand out. Include images and videos in your email content to grab attention. 

Try sending newsletters or exclusive offers to your subscriber list first. Use automated or triggered emails to increase engagement and response rates from subscribers.

4 - Insert a video

Email marketing is an effective way to reach a large audience and drive conversions. You can create engaging content using video to keep your subscribers engaged. 

Here are three email marketing tips to help you create better videos: 

1. Choose the correct format for your video. Not all videos are best suited for email marketing; choose the format that will work best for your audience and message. For example, a video tutorial may be best for reaching out to potential customers if you're promoting a new product. 
2. Plan ahead. Before you start filming, make sure you have everything planned—from shooting locations and props to editing software and music selection—to ensure your video looks professional and captures your message. 
3. Keep it short and sweet.

5 - Add multiple CTAs

If you’re trying to increase your email list, one of the simplest things you can do is add multiple CTAs (click-throughs). You can use different CTA buttons or headlines to drive traffic to other pages on your website.  

For example, if you have an ebook for sale, you might include a CTA to buy the ebook and another to sign up for your mailing list. Combining these different CTAs can increase your chances of converting visitors into buyers. 

Adding multiple CTAs also helps you track which pages drive the most traffic. This information can help you optimize your website and campaign strategy accordingly. 

So don’t be afraid to experiment with different CTA combinations – they could make all the difference in your email marketing success!

 6 - Extend the offer to the recipient’s network

When you send an email, always include a link to a landing page or opt-in form on your recipient's website. This way, they can easily invite their friends and followers to sign up for your free trial or learn more about your product.

If you're considering email marketing, also reach out to the recipient's network. Not only will this increase the chances of someone signing up for your offer, but it'll also help promote your message in front of interested individuals. Plus, it never hurts to have a little extra support from friends!

7 - Replace your CTA with “Forward to a friend”

When email marketing, it's important to remember the adage "message is more important than medium." 

Forwarding your email list to friends is a great way to keep them updated on your latest blog post or offer without overwhelming them with additional emails.

To forward an email, click on the "forward this email" link at the bottom of the message you'd like to send. Then enter the recipient's email address in the "to" field and hit "send.

8 - Use custom social media links

Custom social media links are a great way to increase email deliverability and engagement. Sending customized social media links in your emails can help improve open rates, click-through rates, and other essential email metrics. 

Here are three tips for creating custom social media links: 

1. Choose a relevant platform. When selecting a platform, be sure to choose one that your subscribers are likely to use. For example, if you're emailing people who use Twitter, include a link to your Twitter profile in your email. 
2. Use keywords and hashtags. Include relevant keywords and hashtags when creating the link so that people who search for related content will see your link in their inboxes.
3. Use short URLs. Short URLs (like sniply) make it easy for recipients to share links with others without having to copy the entire URL.

9 - Resend unopened emails

Don't be discouraged if you send an email that doesn't get through. Try resending the email with a new subject line. And if that still doesn't work, try sending the email to a different address. There's a good chance your original recipient isn't checking their email often enough, or maybe they're not subscribed to your list.

10 - Test delivery times

Delivering email content with the correct timing is essential for a successful email marketing campaign. 

Too much or too little time can significantly impact an email campaign's overall success. 

There are several factors to consider when setting delivery times: 

1) The urgency of the content. 

2) The time it takes to produce and send the email. 

3) The time it takes for recipients to open and read the email. 

4) How subscribers respond to different types of messages. 

5) Weather conditions that could impact mail delivery. 

6) Competition in your market. 

7) Your business goals for the email campaign.

11 - Segment your lists

Delivering email content quickly is essential to maintaining a good relationship with your subscribers. Here are some tips to help you improve your delivery times. 

Choose the right email marketing platform. Many different email marketing platforms are available, so make sure you choose the one that best suits your needs and budget. Some popular options include Getresponse, Hootsuite, and Constant Contact. 

Optimize your content for speedy delivery. Ensure all your text is well-written and easy to read, and keep images to a minimum unless they're essential to the message. 

Use short paragraphs, bullet points, and lists instead of long paragraphs of text. And make sure all hyperlinks open in a new window so readers can easily navigate your message while reading it on their computer or phone. 

12 - Cut out words that trigger spam filters

When it comes to email marketing, it’s essential not to include words or phrases that can flag your message as spam.

13 - Create consistency and urgency

If you want your email marketing efforts to be practical, it's important to create consistency and urgency. 

Consistent content will help recipients know what to expect from your email messages, encouraging them to open and read them. 

Urgency can also help motivate recipients to act quickly on the content, increasing the chances that they'll take action based on what they learn.

Here are a few tips for creating consistent and urgent email marketing:

1. Make sure your email subject lines are relevant and exciting. This will help people decide whether or not to open the message.

2. Use specific language when describing the benefits of taking action based on the content of your email. For example, say "You'll never guess what happened" instead of "Have you heard?" This will make recipients feel like they're in on a secret and motivated to read further.

Final Words 

Email marketing is a powerful tool that can be used to build relationships and increase the open rates of your email campaigns. 

By using these tips, you can create email campaigns that are more successful and engaging for your subscribers. 

Finally, don't forget to optimize your emails for maximum impact!

Not using an email autoresponder? Sign up to Getresponse and get your first month (30 days) for free. 

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